Florida Weekly is one of the largest circulating newsweeklies in Florida, with more than 90,000 papers in Lee, Collier, Charlotte, Brevard, and Palm Beach counties reaching more than 180,000 readers in print and online each week. We provide intelligent, serious journalism via in-depth features, studies and reporting that provides an alternative, independent voice. Coverage includes news, entertainment, health, the arts, business, automotive and real estate.
The typical Florida Weekly reader is 39-69 years of age, a college graduate (some with advanced degrees), sophisticated and active, with a home worth $300,000 or more. Family household income exceeds $110,000. Our readers travel at least twice each year (one major trip) and prefer upscale restaurants, entertainment and culture. This demographic includes many business professionals (CEOs, upper management, owners, general managers or directors, employed or retired), who invest in real estate and have strong relationships with local, state and federal government leaders. Readers also include the "leisure class": persons with time and freedom to enjoy the "good life" of dining, shopping, playing and entertaining.
President and Group Publisher | J. Pason Gaddis
Mr. Gaddis, President and Publisher is a 15 plus year newspaper advertising sales veteran.
Prior to Florida Weekly, he served in a variety of sales and sales management capacities from 1998-2007 with Gannett, Inc. and successfully launched several new newspapers and magazines.
Mr. Gaddis received his Bachelors degree from Iowa State University where he also began his newspaper career with the Iowa State Daily.
He is heavily involved in several local charities including the American Heart Association along with serving on the board of directors for the Greater Fort Myers Chamber of Commerce and the Florida Press Association.
Vice President and Executive Editor | Jeffery Cull
From his years as an aviator for the United States Navy to owner of a commercial construction company, Mr. Cull has demonstrated a no-nonsense approach to business. Mr. Cull's ability to cut through, discover and illuminate the true essence of a story has earned him distinction and honors-including numerous First Amendment reporting awards and a nomination for the Pulitzer Prize.
Vice President and Creative Director | Jim Dickerson
With more than 25 years experience in advertising, newspaper publishing and web development, Mr. Dickerson has defined the stylistic tone of Florida Weekly. Building on his cum laude honors graduating from Transylvania University in Lexington, Kentucky, his expertise today was developed across a variety of industries and assignments, including corporate advertising for (Sears), college illustration instructor, web design and an advertising agency owner.