To provide in-depth coverage of news and events affecting Greater Fort Myers, Naples, Punta Gorda and Southwest Florida.

To highlight political, business, social and intellectual life aimed at thinking adults.

To provide a community forum for the exchange of information and ideas.

To serve as a superior choice for advertisers and consumers seeking to grow market share, revenues and bottom line profitability.

To be the No. 1 news and entertainment weekly resource for fun-loving people.

To capture and reflect the news of active, vibrant lifestyle and people in our community.

To insist on unmatched and personal relationship-based service for our clients.

To operate a fiscally responsible organization to ensure our commitment to readers, advertisers, employees.