NOISE cleans up at 2007 SWF Addy Awards
Sanibel firm wins 42 awards plus a 'Best in Show'
SPECIAL TO FLORIDA WEEKLY

COURTESY PHOTO Milissa Sprecher

NOISE, a 21-year-old multi-media branding communications agency, dominated the 2007 Southwest Florida Addy Competition, sponsored by the American Advertising Association, by winning 19 Gold awards, 23 Silver awards and Best of Show (print). The awards were presented at a ceremony last Saturday in Fort Myers. The competition was open to all advertising agencies, public relations firms, communications firms and industry suppliers with offices, or representing clients, in Southwest Florida.

NOISE's 42 awards plus Best of Show more than tripled the total of the second-highest awarded fifirm (12). NOISE's total represented approximately 40 percent of all awards presented. The 42 awards are also twice the total of the highest-winning firm the previous year.

Servicing clients throughout the country from offices in Sanibel Island, Florida and Milwaukee, Wisconsin, NOISE has been the recipient of significant media attention over the past year for outstanding creative performance and branding/ marketing results, including: "Portfolio" feature coverage in Adweek; two feature stories on web marketing success in "Content Marketing Today;" and "Gold" and "Silver" performance in the Hospitality Sales & Marketing Association International 2007 competition.

COURTESY PHOTO John Sprecher

"That earthquake you may have felt Saturday night around 9 p.m. It was caused by 16 creative professionals jumping up and down," said John Sprecher, NOISE Chief Creative Officer. "Obviously we're thrilled with the awards and are very honored that the judges were so impressed with our work. We thank them and more importantly, we thank our clients for the opportunity to perform at such a high level. The truth is, the awards don't mean squat without client success stories to back them up, and that's what we take our greatest pride in."

NOISE's Addy awards

>>BEST OF SHOW (PRINT) - Awarded to NOISE for Fort HealthCare (Fort Atkinson, WI) and its fourpart newspaper and magazine campaign, "Caring for Life," part of a multi-media campaign of the same name.

>>GOLD - Awarded to NOISE for:
• 'Tween Waters Inn, Consumer Magazine,
Full Page, "Once upon our island"
• 'Tween Waters Inn, Consumer Magazine,
Campaign, "Once upon our island"
• Florida Weekly, Online Banner, "Hot dish"
• Florida Weekly, Online Banner, "News
stories"
• Florida Rep, Collateral, "Toga party"
• Florida Rep, Print, "English challenged"
• Florida Rep, Print, "Toga party"
• Florida Rep, Interactive, "Web"
• Hilldale Residential, Consumer Magazine,
Campaign, "Live it, Love it"
• Hilldale Retail, Newspaper, Color, "Eye Liner"
• Fort HealthCare, Newspaper Insert,
"Problem"
• Fort HealthCare, Newspaper Insert, "How
are you feeling"
• Fort HealthCare, Newspaper Insert,
"Congratulations"
• Fort HealthCare, Newspaper Campaign,
"Caring for Life"
• Fort HealthCare, Regional/National TV,
"Obstetrics"
• NOISE, Print, "Keep your neighbors up"
• NOISE, Announcements, "Hang with someone
special"
• Monroe Clinic, Four Color Brochure,
"Getting there starts here"
• Addison Claire Sprecher, Special Event
Announcement, "Introducing the newest
subtraction"

>>SILVER - Awarded to NOISE for:
• 'Tween Waters Inn, Consumer Publication,
"Pirates"
• 'Tween Waters Inn, Consumer Publication,
"Value"

• 'Tween Waters Inn, Newspaper, "Gray
jackass"
• 'Tween Waters Inn, Newspaper, "George Dubya"
• 'Tween Waters Inn, Radio, "Scientwist"
• Florida Weekly, Online Banner Campaign,
"In the know, in the now"
• Hilldale Retail, Fractional Page, Color, "Feed
the cat"
• Hilldale Retail, Fractional Page, Color,
"Hilldale Hilldale"
• Hilldale Retail, Fractional Page, Color,
"Boy toy"
• Hilldale Residential, Newspaper Campaign, Color,
"Live it, Love it"
• Hilldale Residential, Sales Kit, "Live it, Love it"
• Hilldale Residential, Point of Purchase, "Live it,
Love it"
• Hilldale Residential, Consumer Publication, "Living
Room"
• Hilldale Residential, Web site, "Live it, Love it"
• Monroe Clinic, Newspaper Campaign, Color, "Top
100 Hospital"
• Monroe Clinic, Campaign, Out of Home, "Top 100"
• Fort HealthCare, Online Banner, "Healthy
tomorrows"
• Fort HealthCare, Online Banner, "Little prince"
• Fort HealthCare, Television Campaign, "Caring
for life"
• Fort HealthCare, Regional/National TV, "Surgery"
• Fort HealthCare, Regional/National TV, "Adult Med"
• Fort HealthCare, Mixed Media Campaign, "Caring
for Life"
• NOISE, Print, "So what?"